Hong Kong

Johanna attended Diocesan Girls School in Hong Kong and graduated from London Central Saint Martins with an Undergraduate and a Masters Degree in 1997. Her graduation show was highlighted by the then Times Fashion Editor Iain R. Webb as one of the top new talents of the year. Soon after graduation, Johanna launched her own label. Her collections have been bought by Barneys New York, Browns in London and Via Bus Stop in Japan. Her ready-to-wear line is currently available in various cities in Japan and through D-mop in Hong Kong. Drawing from her cosmopolitan upbringing and her eclectic taste, Johanna’s style is a juxtaposition of opposing elements: romantic and cool, classic and quirky, feminine and edgy, vintage and modern. Johanna believes that in this day and age, her customer is sophisticated enough to know that clothes are meant to enhance her personality, she is not dictated by trends but is confident enough to choose clothes that make her not just look good but feel good. For Johanna, a “lifestyle” brand is about designs that cater to the different needs of the lifestyle of a modern woman: from the hectic business trip, to the casual laid-back Sunday brunch, to new motherhood and beyond.

www.johannaho.com